{"id":32068,"date":"2025-10-12T14:05:37","date_gmt":"2025-10-12T12:05:37","guid":{"rendered":"https:\/\/mahotels.net\/?p=32068"},"modified":"2025-10-12T14:05:37","modified_gmt":"2025-10-12T12:05:37","slug":"%d9%83%d9%8a%d9%81-%d8%aa%d8%a8%d9%86%d9%8a-%d8%b9%d9%84%d8%a7%d9%85%d8%a9-%d9%81%d9%86%d8%af%d9%82%d9%8a%d8%a9-%d8%b9%d8%a7%d8%b7%d9%81%d9%8a%d8%a9-%d9%8a%d8%aa%d8%ad%d8%af%d8%ab-%d8%b9%d9%86%d9%87","status":"publish","type":"post","link":"https:\/\/mahotels.net\/en\/archives\/32068","title":{"rendered":"\u0643\u064a\u0641 \u062a\u0628\u0646\u064a \u0639\u0644\u0627\u0645\u0629 \u0641\u0646\u062f\u0642\u064a\u0629 \u0639\u0627\u0637\u0641\u064a\u0629 \u064a\u062a\u062d\u062f\u062b \u0639\u0646\u0647\u0627 \u0627\u0644\u0646\u0632\u0644\u0627\u0621\u061f"},"content":{"rendered":"

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MA Hotels \u2013 Special Report<\/strong><\/p>\n

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\u062a\u0642\u0631\u064a\u0631 \u0635\u0627\u062f\u0631 \u0639\u0646 Cornell Hospitality Research 2025<\/strong> \u0643\u0634\u0641 \u0623\u0646 72\u066a \u0645\u0646 \u0627\u0644\u0646\u0632\u0644\u0627\u0621 \u064a\u0641\u0636\u0651\u0644\u0648\u0646 \u0627\u0644\u0625\u0642\u0627\u0645\u0629 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629 \u0641\u064a \u0627\u0644\u0641\u0646\u0627\u062f\u0642 \u0627\u0644\u062a\u064a \u201c\u062a\u0641\u0647\u0645\u0647\u0645\u201d \u0623\u0643\u062b\u0631 \u0645\u0646 \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645 \u062e\u0635\u0648\u0645\u0627\u062a \u0623\u0643\u0628\u0631.<\/p>\n

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\n

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\u0627\u0644\u062d\u0643\u0627\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u064f\u062d\u0631\u0651\u0643 \u0627\u0644\u0642\u0644\u0628<\/h3>\n

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\u0627\u0644\u0642\u0635\u0629 \u0627\u0644\u0641\u0646\u062f\u0642\u064a\u0629 (Brand Story) \u0647\u064a \u0645\u0627 \u064a\u064f\u062d\u0648\u0651\u0644 \u0641\u0646\u062f\u0642\u064b\u0627 \u0625\u0644\u0649 \u0634\u062e\u0635\u064a\u0629 \u062d\u0642\u064a\u0642\u064a\u0629<\/strong>.
\u0642\u062f \u062a\u0643\u0648\u0646 \u0627\u0644\u0642\u0635\u0629 \u0639\u0646 \u0645\u0624\u0633\u0633 \u0645\u0633\u062a\u0648\u062d\u0649 \u0645\u0646 \u0627\u0644\u0637\u0628\u064a\u0639\u0629\u060c \u0623\u0648 \u0639\u0646 \u0645\u0628\u0646\u0649 \u062a\u0627\u0631\u064a\u062e\u064a \u062a\u062d\u0648\u0651\u0644 \u0625\u0644\u0649 \u0645\u0633\u0627\u062d\u0629 \u0645\u0639\u0627\u0635\u0631\u0629\u060c \u0623\u0648 \u062d\u062a\u0649 \u0639\u0646 \u0641\u0644\u0633\u0641\u0629 \u0627\u0644\u0636\u064a\u0627\u0641\u0629 \u0627\u0644\u062a\u064a \u062a\u064f\u0643\u0631\u0651\u0645 \u0627\u0644\u0628\u0633\u0627\u0637\u0629.<\/p>\n

\u0641\u064a \u0641\u0646\u062f\u0642 \u201cAlila Ubud\u201d \u0628\u0625\u0646\u062f\u0648\u0646\u064a\u0633\u064a\u0627\u060c \u064a\u064f\u0631\u0648\u0649 \u0644\u0644\u0636\u064a\u0648\u0641 \u0623\u0646 \u0627\u0644\u0645\u0643\u0627\u0646 \u0628\u064f\u0646\u064a \u0644\u062a\u0634\u062c\u064a\u0639 \u0627\u0644\u062a\u0623\u0645\u0644 \u0644\u0627 \u0627\u0644\u062a\u0631\u0641\u060c \u0648\u0623\u0646 \u062a\u0635\u0645\u064a\u0645\u0647 \u0627\u0644\u0645\u0639\u0645\u0627\u0631\u064a \u064a\u0633\u062a\u0648\u062d\u064a \u0627\u0644\u062d\u064a\u0627\u0629 \u0627\u0644\u0642\u0631\u0648\u064a\u0629 \u0627\u0644\u0647\u0627\u062f\u0626\u0629.
\u0647\u0630\u0647 \u0627\u0644\u0642\u0635\u0629 \u062a\u062c\u0639\u0644 \u0627\u0644\u0646\u0632\u064a\u0644 \u064a\u0634\u0639\u0631 \u0623\u0646\u0647 \u062c\u0632\u0621 \u0645\u0646 \u062d\u0643\u0627\u064a\u0629\u060c \u0644\u0627 \u0645\u062c\u0631\u062f \u0632\u0627\u0626\u0631 \u0639\u0627\u0628\u0631.<\/p>\n

\u0627\u0644\u0642\u0635\u0629 \u062a\u062e\u0644\u0642 \u0635\u0644\u0629 \u0648\u062c\u062f\u0627\u0646\u064a\u0629<\/strong> \u0623\u0642\u0648\u0649 \u0645\u0646 \u0623\u064a \u0625\u0639\u0644\u0627\u0646 \u0645\u062f\u0641\u0648\u0639.<\/p>\n

\u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0643\u0623\u062f\u0627\u0629 \u0639\u0627\u0637\u0641\u064a\u0629<\/h3>\n

\u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062f\u0627\u062e\u0644\u064a \u0644\u064a\u0633 \u0639\u0646\u0635\u0631\u064b\u0627 \u0628\u0635\u0631\u064a\u064b\u0627 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u0648\u0633\u064a\u0644\u0629 \u0644\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0646\u0641\u0633\u064a<\/strong>.
\u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0627\u0644\u062f\u0627\u0641\u0626\u0629\u060c \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646\u0629\u060c \u0648\u0627\u0644\u0645\u0648\u0633\u064a\u0642\u0649 \u0627\u0644\u0647\u0627\u062f\u0626\u0629 \u062a\u064f\u0633\u0647\u0645 \u062c\u0645\u064a\u0639\u0647\u0627 \u0641\u064a \u0636\u0628\u0637 \u0627\u0644\u0645\u0632\u0627\u062c \u0627\u0644\u0639\u0627\u0637\u0641\u064a \u0644\u0644\u0646\u0632\u064a\u0644.<\/p>\n

\u0641\u064a \u0641\u0646\u062f\u0642 \u201cHabitas AlUla\u201d \u0628\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u060c \u064a\u064f\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0636\u0648\u0621 \u0627\u0644\u0637\u0628\u064a\u0639\u064a \u0644\u062a\u0648\u0644\u064a\u062f \u0625\u062d\u0633\u0627\u0633 \u0628\u0627\u0644\u0633\u0643\u064a\u0646\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0646\u0633\u062c\u0645 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0627\u0644\u0631\u0645\u0644\u064a\u0629 \u0645\u0639 \u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u064f\u0644\u0627 \u0627\u0644\u062c\u0628\u0644\u064a\u0629\u060c \u0644\u062a\u0634\u0639\u0631 \u0648\u0643\u0623\u0646\u0643 \u062f\u0627\u062e\u0644 \u0644\u0648\u062d\u0629 \u062d\u064a\u0651\u0629.
\u0625\u0646\u0647 \u062a\u0635\u0645\u064a\u0645 \u064a\u0647\u0645\u0633 \u0644\u0627 \u064a\u0635\u0631\u062e\u060c \u0648\u064a\u062a\u0631\u0643 \u0644\u0644\u0646\u0632\u064a\u0644 \u0623\u0646 \u064a\u0643\u0648\u0651\u0646 \u0627\u0631\u062a\u0628\u0627\u0637\u0647 \u0628\u0646\u0641\u0633\u0647.<\/p>\n

\u0627\u0644\u0645\u0648\u0638\u0641 \u0647\u0648 \u0627\u0644\u0633\u0641\u064a\u0631 \u0627\u0644\u0639\u0627\u0637\u0641\u064a<\/h3>\n

\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u0641\u0646\u062f\u0642\u064a\u0629 \u0644\u0627 \u062a\u064f\u0628\u0646\u0649 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0627\u0644\u062c\u062f\u0631\u0627\u0646\u060c \u0628\u0644 \u0639\u0644\u0649 \u0627\u0644\u0648\u062c\u0648\u0647<\/strong>.
\u0643\u0644 \u0645\u0648\u0638\u0641 \u0647\u0648 \u062d\u0644\u0642\u0629 \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u0645\u0634\u0627\u0639\u0631\u060c \u0648\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u0631\u062d\u064a\u0628 \u0623\u0647\u0645 \u0645\u0646 \u0646\u0635 \u0627\u0644\u062a\u0631\u062d\u064a\u0628 \u0646\u0641\u0633\u0647.<\/p>\n

\u0641\u064a \u0641\u0646\u062f\u0642 \u201cFour Seasons\u201d\u060c \u062a\u064f\u0645\u0646\u062d \u0641\u0631\u0642 \u0627\u0644\u0639\u0645\u0644 \u062d\u0631\u064a\u0629 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0641\u0648\u0631\u064a\u0629 \u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0636\u064a\u0648\u0641 \u062f\u0648\u0646 \u0627\u0646\u062a\u0638\u0627\u0631 \u0645\u0648\u0627\u0641\u0642\u0627\u062a \u0625\u062f\u0627\u0631\u064a\u0629\u060c \u062d\u062a\u0649 \u062a\u0628\u0642\u0649 \u0627\u0644\u0639\u0641\u0648\u064a\u0629 \u062c\u0632\u0621\u064b\u0627 \u0645\u0646 \u0627\u0644\u0643\u0631\u0645<\/strong>.
\u0627\u0644\u0636\u064a\u0627\u0641\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0627 \u062a\u0623\u062a\u064a \u0645\u0646 \u0643\u064f\u062a\u064a\u0651\u0628 \u0627\u0644\u062a\u0639\u0644\u064a\u0645\u0627\u062a\u060c \u0628\u0644 \u0645\u0646 \u201c\u0627\u0644\u0646\u064a\u0629 \u0627\u0644\u0637\u064a\u0628\u0629 \u0627\u0644\u0645\u062f\u0631\u0648\u0633\u0629\u201d.<\/p>\n

\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0644\u0627 \u062a\u064f\u0644\u063a\u064a \u0627\u0644\u0639\u0627\u0637\u0641\u0629<\/h3>\n

\u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0641\u064a \u0627\u0644\u0636\u064a\u0627\u0641\u0629 \u0644\u0627 \u064a\u0639\u0646\u064a \u0627\u0633\u062a\u0628\u062f\u0627\u0644 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0628\u0627\u0644\u0623\u0646\u0638\u0645\u0629\u060c \u0628\u0644 \u062a\u0639\u0632\u064a\u0632\u0647\u0627<\/strong>.
\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0627\u0644\u0641\u0646\u0627\u062f\u0642 \u0627\u0644\u0630\u0643\u064a\u0629 \u0628\u0627\u062a\u062a \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u062a\u062d\u0644\u064a\u0644 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0646\u0632\u064a\u0644 \u0648\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062d\u0627\u0644\u062a\u0647 \u0627\u0644\u0645\u0632\u0627\u062c\u064a\u0629 \u0627\u0644\u0633\u0627\u0628\u0642\u0629.
\u0644\u0643\u0646 \u0627\u0644\u0641\u0646\u0627\u062f\u0642 \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u062a\u064f\u062f\u0631\u0643 \u0623\u0646 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0647\u0648 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0639\u0627\u0637\u0641\u064a<\/strong> (Emotional Intelligence).<\/p>\n

\u0641\u064a \u201cShangri-La Group\u201d\u060c \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u062a\u064f\u062f\u0645\u062c \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0645\u0639 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0644\u062a\u0643\u0648\u064a\u0646 \u201c\u0628\u0631\u0648\u0641\u0627\u064a\u0644 \u0634\u0639\u0648\u0631\u064a\u201d \u0644\u0643\u0644 \u0636\u064a\u0641\u060c \u064a\u062a\u064a\u062d \u0644\u0644\u0641\u0646\u062f\u0642 \u062a\u0647\u064a\u0626\u0629 \u062a\u062c\u0631\u0628\u062a\u0647 \u0627\u0644\u0642\u0627\u062f\u0645\u0629 \u0628\u0637\u0631\u064a\u0642\u0629 \u0623\u0643\u062b\u0631 \u062f\u0641\u0626\u064b\u0627 \u0648\u0625\u0646\u0633\u0627\u0646\u064a\u0629.<\/p>\n

\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629.. \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0636\u064a\u0627\u0641\u0629 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629<\/h3>\n

\u0641\u064a \u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u060c \u064a\u062a\u062e\u0630 \u0645\u0641\u0647\u0648\u0645 \u201c\u0627\u0644\u0636\u064a\u0627\u0641\u0629\u201d \u0628\u064f\u0639\u062f\u064b\u0627 \u062b\u0642\u0627\u0641\u064a\u064b\u0627 \u0623\u0635\u064a\u0644\u064b\u0627\u060c \u0625\u0630 \u064a\u064f\u0639\u062f \u0627\u0644\u0643\u0631\u0645 \u0648\u0627\u0644\u062f\u0641\u0621 \u0633\u0644\u0648\u0643\u064b\u0627 \u0627\u062c\u062a\u0645\u0627\u0639\u064a\u064b\u0627 \u0645\u062a\u062c\u0630\u0631\u064b\u0627.
\u0648\u0644\u0647\u0630\u0627 \u062a\u064f\u0634\u0643\u0651\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u0641\u0646\u062f\u0642\u064a\u0629 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629<\/strong>\u060c \u062e\u0627\u0635\u0629 \u0641\u064a \u0645\u0634\u0631\u0648\u0639\u0627\u062a \u201c\u0627\u0644\u0628\u062d\u0631 \u0627\u0644\u0623\u062d\u0645\u0631\u201d \u0648\u201c\u0627\u0644\u062f\u0631\u0639\u064a\u0629\u201d \u0648\u201c\u0627\u0644\u0639\u064f\u0644\u0627\u201d\u060c \u0646\u0645\u0648\u0630\u062c\u064b\u0627 \u0645\u062a\u0641\u0631\u0651\u062f\u064b\u0627 \u064a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0648\u0627\u0644\u0639\u0627\u0637\u0641\u0629<\/strong>.<\/p>\n

\u0641\u064a \u0641\u0646\u062f\u0642 \u201c\u0634\u0630\u0627 \u0627\u0644\u0645\u062f\u064a\u0646\u0629\u201d\u060c \u062a\u064f\u0628\u0646\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0646\u0632\u064a\u0644 \u0639\u0644\u0649 \u0645\u0641\u0647\u0648\u0645 \u201c\u0627\u0644\u0643\u0631\u0645 \u0627\u0644\u0645\u0639\u0627\u0635\u0631\u201d\u060c \u062d\u064a\u062b \u062a\u062a\u062c\u0633\u062f \u0627\u0644\u0631\u0648\u062d \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0627\u0644\u0623\u0635\u064a\u0644\u0629 \u0641\u064a \u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629.
\u0648\u0641\u064a \u201c\u0641\u0648\u0631\u0633\u064a\u0632\u0648\u0646\u0632 \u0627\u0644\u062f\u0631\u0639\u064a\u0629\u201d\u060c \u062a\u064f\u062a\u0631\u062c\u0645 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0625\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u062a\u0631\u062d\u064a\u0628 \u0648\u062c\u062f\u0627\u0646\u064a\u0629 \u0631\u0627\u0642\u064a\u0629 \u062a\u0644\u0627\u0645\u0633 \u0627\u0644\u062d\u0648\u0627\u0633 \u0648\u0627\u0644\u0639\u0627\u0637\u0641\u0629 \u0641\u064a \u0622\u0646\u064d \u0648\u0627\u062d\u062f.<\/p>\n